Product Designer · Visual Communicator · Riyadh, KSA

Dana
Alshiddi

Product designer with a graphic design background — crafting brand identities, user-centred experiences, and campaigns for national brands and sports institutions across Saudi Arabia, with 4+ years of full creative ownership.

2025 Engagement 5.77M
5.77M
Total Engagement 2025
27
International Events
SAR 1.5M
Budget Secured
4+
Years Experience
About

Design with
intention

I'm Dana Alshiddi — a Product Designer and Visual Communicator with a graphic design background, specialising in user-centred design, impactful visual identities, and clear communication experiences.

I work on developing creative concepts, managing media and design teams, and delivering visual solutions that strengthen brand presence and audience engagement across seven platforms.

Currently leading full creative output at the Saudi Muaythai Federation under the Ministry of Sport — recognised as a benchmark model at the IFMA Annual General Meeting, Thailand 2024.

أنا دانة الشدي، مديرة تصميم ومتخصصة في الاتصال البصري. أعمل على ابتكار هويات بصرية مؤثرة وتجارب تواصل واضحة وفعّالة، وإدارة فرق الإعلام والتصميم.

Product Design · UI/UXCore
Visual Identity & Brand SystemsCore
Photography & Art DirectionCore
Video Editing & MotionCore
Design Thinking & StrategyStrategic
Campaign Planning & LaunchStrategic
Media Coverage · Live EventsOperational
Design ManagementLeadership
PhotoshopIllustratorAfter Effects Premiere ProInDesignLightroom OBS StudioBlender ↗
Saudi Muaythai Federation

Sports Brand
Communication

Full creative ownership — social media, campaigns, photography, design thinking, visual identity, and live media coverage.

01 Social Media & Campaign Design Posts · Events · Player Profiles
Instagram · FB · Threads
3,700,000
Snapchat
1,195,000
TikTok
549,000
X · YouTube
362,800
02 Team Saudi Sports · Athletes · Live Events
Team Saudi
Team Saudi
Team Saudi
03 Media Coverage SSC Sports · SPA · IFMA · Live Events
Field Work · 27 Events
Asia & Europe — Live Execution

Managing the creative side of projects through hands-on execution at sports events. Organising creative workflows, coordinating with teams, ensuring smooth delivery under live conditions.

SSC Sports
Television Media Coordination

Riyadh Clubs Qualifiers · Kingdom Championship Dammam 2022 · Kingdom Championship 2024 · CEO Studio Interview on Saudi Arabia's leading sports channel.

SPA · Saudi Press Agency
Official News Coordination

Media coordination to publish national team news and event coverage with consistent institutional representation across official channels.

IFMA International
Benchmark Model — AGM Thailand 2024

Federation recognised as a benchmark model at the IFMA Annual General Meeting, Thailand 2024 — the highest international recognition achieved.

Global Events

On the ground
across the world

27+ events across Saudi Arabia, Asia & Europe — from national championships to IFMA World Championships.

Event Timeline
27+ events · 2022 — 2026
All
2022
2023
2024
2025
2026
Freelance Work

Brand Campaigns
& Social Media

Selected work for Saudi Arabia's most recognisable brands — energy, transport, telecoms, insurance, and editorial.

01Saudi AramcoSustainability · Heritage · Foundation Day
Sustainability
نحو طاقة أكثر مسؤولية
Smart Operations
عمليات أذكى بالتقنية
Heritage
من الصحراء إلى الطاقة
Three Centuries
يوم التأسيس · 1727
02Saudi Arabia Railways — SARPassenger Experience · National Connection · Sustainability
Passenger Experience
تجربة المسافر
National Connection
الربط الوطني
Sustainable Transport
نقل مستدام
Our Identity
رحلة تعكس هويتنا
03STC · Tawuniya · EditorialGaming · FinTech · EV Insurance · Nature
STC Gaming
تجربة بلا حدود
STC Performance
الأداء على مستوى اللعب
STC Pay
المدفوعات الذكية
STC Speed
السرعة تصنع الفرق
Tawuniya × Lucid EV
قم بالقيادة نحو المستقبل
Case Studies

Design
Thinking

Academic and applied case studies across UX research, brand strategy, cognitive design, and design management.

06 Design Thinking UX Research · Case Studies · Brand Strategy
01
Cognitive Ergonomics · Google Maps
Cognitive Design in Interactive Systems

Investigates how cognitive ergonomics can contribute to the design of interactive systems, supporting human problem solving and decision making.

تبحث في كيفية مساهمة الهندسة المعرفية في تصميم الأنظمة التفاعلية ودعم عمليات حل المشكلات.

Download Case Study
02
UX Strategy · Discord
Design Impact on Retention & Engagement

Scrutinizes user experience and visual design of a digital communication platform, showing how strategic design choices directly improve platform growth.

تحليل تجربة المستخدم والتصميم البصري لمنصة تواصل رقمية، مع التركيز على الاستراتيجية التصميمية.

Download Case Study
03
Design Thinking · Dropbox
A/B Testing & Iterating Solutions

Applies design thinking in a digital cloud service — from user research through prototyping and testing to develop scalable, user-centric solutions.

توظيف منهجية التفكير التصميمي في خدمة سحابية رقمية، من أبحاث المستخدم إلى بناء النماذج الأولية.

Download Case Study
04
Design Management · Kinder Card
Brand Strategy as a Growth Tool

Aligns visual identity with product strategy, using the design process as a strategic driver for innovation and market expansion.

تطبيق مبادئ إدارة التصميم من خلال مواءمة الهوية البصرية مع استراتيجية المنتج وأهداف النمو.

Download Case Study
Recommendations

What colleagues
say

"

Dana demonstrated exceptional strength managing the KSA account on her own, delivering consistent, high-quality results while handling pressure with professionalism and confidence.

What truly sets her apart is her willingness to learn, openness to feedback, and ability to turn guidance into real improvement.

Zlata K.
Digital Strategy & Decision-Making
دانة من الأشخاص الذين تعلمت عليهم بشكل كبير في بيئة البطولات الرياضية. تميزت بقدرتها العالية على الاستجابة في أوقات الضغط وسرعتها في الجانب الفني والإعلامي.

Dana's ability to respond under pressure and her speed in technical and media work reflect high standards of professionalism suited to sports work.

Hamad Al-Rabia'an
Athletic Performance Director · Team Manager
تميزت دانة بقدرتها العالية على التنظيم وتحمّل ضغوط مواعيد البطولات، وتعاملها الاحترافي مع مواقف الأحداث المختلفة.

Dana is practical, disciplined, and fully reliable. I recommend her as someone worthy of trust, qualified by her professionalism and deep dedication to excellence.

Renad Al-Juhaimi
Projects & Championships Director
لاحظت عن قرب قدرتها على استمرار دعم الجوانب التقنية والإعلامية التي تخدم الاتحاد والأجهزة الفنية مع روح فريق حقيقية والتزام راسخ.

Dana has excellent organizational ability and continuous support that facilitates smooth event management. A truly collaborative team spirit with genuine dedication.

Abdullah Al-Qanab
Sports Specialist · National Teams
Contact

Let's work
together

Open to freelance, brand partnerships, full-time opportunities, and creative consultancy across Saudi Arabia and the region.

Email
danashiddi@gmail.com
→
Phone
+966 555 624 001
→
LinkedIn
linkedin.com/in/dana-shiddi
→
Resume / CV
Download PDF
↓
Education
Master's in Design Management
3.9 / 4.0 · 2025
Bachelor's in Graphic Design
4.08 / 5.0 · 2022
Certifications
Learning Experience Design
University of Michigan
Create & Publish Content with AI
Adobe
Ideate & Visualize Creative Ideas Using AI
Adobe
Design & Refine Creative Work with AI
Adobe
UX Design for Social Good
Google